Brand Ambassadors
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Ali Benway
Ali lives in New Hampshire where she manages a dog daycare and spends her nights in the garage helping her boyfriend fix sleds, ATVs and RZRs. On the weekends you can find her backcountry snowmobiling, getting dirty at the mud bogs with a jacked up side by side or wakesurfing behind their boat.
Ali loves the thrill and adventure that comes with being apart of the motorsports industry and the people you get to meet along the way. Being in a male dominate industry, she wants to inspire women and the next generation that they can keep up with the boys. There's nothing more rewarding than seeing the confidence grow as you learn how to throw around a bike or sled and being apart of Let 'Er Rip has allowed her to do that.

Sarah Dutra
Sarah is our Massachusetts Real Estate professional, specializing in first time home buyers, investors and sellers all over the greater Boston area. When you ask what her hobbies are, she has one word....MOTORCYCLES. Sarah has an incredible passion for motorcycles and the lifestyle it brings. She is adventurous and intrigued by learning new things that fill her spirit and push her to challenge herself.
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Sarah is currently pushing herself to accomplish wheelies on her dirt bike and the moto community has been a huge source of inspiration and empowerment for that. She hopes to spread that same feeling to others and encourage more people to learn from one another.
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Courtney Bolduc
Courtney is Veterinarian Technician living in New Hampshire. She loves ripping through the woods on her 18 Husqvarna Te300i and enjoys it even more on one ski and tracks in the winter! Courtney is passionate about encouraging more girls to get out on bikes and learn the joy of snow biking! In the non winter months, her and her boyfriend have an array of off road trucks that they build and wheel together.
What she loves most about the motorsports community is the sense of family. No matter what, there is always a stranger lending a helping hand. Whether that's in the woods when you break down or on social media offering up their spare parts and giving advice and encouragement the whole way!
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Jenna Lawrence
Jenna is a die hard snowmobiler living in Maine. She has been snowmobiling for about 10 years now and falls more in love with the sport every season. Snowmobiling is way more than just putting around on trails or in fields, it’s the adrenaline rush of flying down the trails, skipping over moguls and gliding through powder. AKA absolute freedom! Snowmobiling has helped Jenna overcome fears, take chances, grow her confidence and meet some amazing people.
She is a stay at home mom to a next generation ripper and a entrepreneur. Jenna manages two businesses, one of which gives back and supports the state of Maine's beautiful snowmobile trails.

Karen Yuckert
Karen resides 3000ft in elevation in the great state of Washington working as a Vet Tech! Karen is PASSIONATE about empowering women to ride their own and advocating for them in the Moto industry.
When she isn’t snowmobiling directly from her front door, you’ll find her rippin her Quad, SxS, Motorcycle or on horseback. Yup thats right, she’s a Rodeo gal working horses, giving lessons and putting on horse camps at her 30 acre horse/cattle ranch

Keri Eldridge
Keri is a die hard motorcycle enthusiast working in the industry for a premier motorcycle parts and accessories retailer. Keri has been waiting for the long overdue moment to finally upgrade from riding passenger to riding her own 1978 xs650 Chopper.
Above all, her number one priority is her daughter. She's focused on empowering the next generation riders to be the most rad version of themselves.
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Life Moto- DO IT FOR DALE!

Alicia Thibodeau
Alicia joins us as a New Hampshire native currently residing in the Bitterroot Valley of Western Montana. She is enjoying the remote work life as a lender for a New Hampshire based credit union.
Alicia is on her 7th season of riding snowmobiles and each year brings more progression and love for the backcountry. Alicia is focused on empowering other women to join the community by hosting a women’s only ride. If she isn’t enjoying fresh powder on her Alpha, you can find her exploring her new backyard on their Wildcat. Someday she will find her freedom on two wheels.
In her free time, Alicia manages the social media for Rocky Mountain Sled Conditions which monitors avalanche and snow conditions in the Sierras and Rockies.
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Serena Smith
Serena is the owner of Aesthetic Alchemy. A skincare and beauty studio where she spends her days helping people to feel their best on the outside as well as within.
She has a passion for riding, and feels motorcycles have changed her life in so many incredible ways. She looks forward to encouraging new riders and meeting different people throughout this amazing and diverse community.
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Matt Kennen
Matt has been riding snowmobiles since he was 7 and backcountry riding since 2011. Matt eats, sleeps, and breaths snowmobiles year round. He owns sleds ranging from 1967 to 2024, cause let’s face it, there’s no such thing as too many!
In 2019, Matt started water cross racing and found his next addiction. After only racing in the Amateur division for one season, he was immediately bumped to Semi-Pro and began building faster sleds.
Last year, Matt battled Stage 4 Cancer losing half his tongue and 30 lymph-nodes in his neck. This pushed him to take his racing to the next level and begin Mod Tongue Racing. He will be entering the 2024 season in the Pro class on his Polaris 850 in hopes to travel out west to compete in other sanction race events.
When Matt isn't racing, he enjoys the great state of Maine with his wife, son (soon to be two!) and family. To Matt, there is nothing better than keeping the next generation of sled heads riding! Ride safe, stay right, and most importantly have fun. Life’s short, Let 'er Rip!

Montana Martin
Montana is a rad 9 year old living in Washington.
She grew up around motorsports from a young age of four and has been riding ever since. She currently has a quad, dirt bike and snowmobile! Montana also never passes up the chance to cruise on the back of her dad's Harley Davidson motorcycle.
If Montana isn't ripping around on one of her toys, you will find her riding horses through the beautiful outdoors. Montana joins us looking to improve her own skills and empower other young riders to do the same!
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Lillian Thomas
​Lillian is an active and determined 12-year-old athlete and motorsport enthusiast! She plays volleyball, basketball, and softball for her school, showing her competitive spirit bothon and off the field. Lillian’s love for motorized sports spans across ATVs, dirt bikes, Sea-Doo Sparks, and backcountry snowmobiling, where she’s quickly becoming an aggressive and skilled rider. Her ultimate goal? To outride her parents in all the motorsports she loves!
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As an ambassador for Let ’Er Rip, Lillian takes pride in being a role model for young riders, showing that there are no barriers to excelling in extreme sports.
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When she’s not pushing the limits on the trails in Idaho, Lillian enjoys reading, writing stories, and unleashing her creativity. She also loves spending time with her poodle and hanging out with friends, just like most kids her age. But make no mistake—Lillian is anything but ordinary!

Morgan Vachon
Hey! My name is Morgan and I am 20 years old, living in Southern Maine. I am an Agent Experience Manager at a local real estate office, providing support to a group of amazing people in the real
estate for just over two years and have enjoyed every second of it. The best decision in my career that I ever made was just going for it at 18. I love watching people from all walks of life on their path of homeownership, and getting to help the agents succeed in their role!
Growing up I had the kind of dad who slapped a helmet on my head and told me to get outside. Whether I was riding on my four wheeler, his, one of our snowmobiles, or practicing my “driving” by sitting on his lap and steering. I’m so glad that he did because it truly planted seeds for lifelong hobbies. Four wheelers and snowmobiles grew into a love for trucks by the time I turned 16. My dad and I rebuilt my first truck together, and I will forever cherish that. I’ve always been a go-getter, and it’s allowed me to get my current truck that I love, as well as my Polaris RMK.
During the winter, my boyfriend and I are constantly loading up our snowmobiles and heading up to the County for a weekend away. We love exploring new areas, and are frequent fliers of Mars Hill, Rangeley, and Fort Kent. Visiting my family in Island Falls always makes the trip even better. I am a true lover of Maine, and all that it offers. I am looking forward to being a part of the Let ‘Er Rip community and meeting people with the same hobbies!